The Ohio. Find It Here. Co-Op Advertising Program provides tourism industry members the opportunity to purchase advertising such as paid social, digital, paid search, streaming radio, etc., that have been vetted by our media experts and which deliver upon the target segments and markets most relevant to your business or entity.
If you participate in the program, the media experts at Marcus Thomas will help you design a comprehensive, multi-touch point strategy in your target markets with matching funds up to $25,000.
Please contact Lauren Seckel, Ohio. Find It Here. Marketing Manager, 614.387.1498, if you have questions or would like to participate in our co-op marketing opportunities.
Why should I participate?
Participating in the Co-Op Program is a great way to grow your advertising budget for FREE! Ohio. Find It Here. will match each dollar you invest in the co-op, up to $25,000, in exchange for displaying the Ohio. Find It Here. logo on your advertising.
Who is Eligible for the Co-Op Program?
The Ohio. Find It Here. Co-op is available to all Ohio organizations that contribute to a healthy tourism economy—from CVBs to non-profits, lodging, cultural attractions, festivals, events, and more.
2020 Co-Op Advertising Program Key Dates
The Co-Op Program is presented annually each fall via a webinar and an in-person presentation in Columbus. Registration and selection of advertising occur thereafter and remains open until mid-December, with the Co-Op Advertising Program commencing in January. Presentation dates and announcements are communicated in BuckeyeLine beginning mid-summer. Click here to register for BuckeyeLine if you’re not presently registered.
The Co-Op features a variety of advertising opportunities and a wide range of budgets to benefit organizations of all sizes.
- Paid Search
- Facebook (single image, carousel, event promotion, lead generation)
- Digital (display, native, video)
- Pandora radio
- Travel Spike eBlasts
- Consumer print (Midwest Living, Parents)
- Trade print (Group Tour, Student Group Tour)
CONTENT CREATION OPPORTUNITIES
- Storytelling + influencer + photography
- Custom photography
- Custom video
NEW! PARTNERSHIP PROGRAM OPPORTUNITIES
Receive all the communications assets and activities needed to promote your destination in one turnkey package for $25,000! (Note, participation minimums must be met for these opportunities to occur).
- Broadcast radio
- National CineMedia
- Destination + Integrated Marcom Package
+ 2-day photoshoot with access to 5 – 10 photos
+ Custom story
+ Custom landing page hosted on your website
+ Paid social ads and media placements to promote your landing page
+ Influencer blog post and Instagram story
+ Midwest Living insert (July/August Road Trip issue)
+ Your story in Ohio Magazine (print and digital editions)
+ Your Story in Long Weekends (print)
- Dollar-for-dollar match up to $25,000
- Paid media opportunities as low as $250
- Access to the state’s media agency experts
- Equal access to funding
- Double your advertising dollars
- Easily reserve matching funds
- Specify your target audience
- Pick your flight times
- Track your campaign results