2017 Co-Op Advertising Selection Period Deadline has been Extended!

We are so excited about the amazing partnership in the 2017 TourismOhio Co-op Program! To-date we have approximately 100 partners registered, including many new organizations who did not participate last year—we are so thrilled by this broader representation as we seek to build greater awareness and drive visits to Ohio!  Matching funds are still available for the Destination Builder Plus program. 

Don’t miss out on your opportunity to double your advertising budget!  If you would like to request additional matching dollars, even beyond $25,000, there is still time to do so. The deadline to select your advertising through the Destination Builder Plus program and reserve matching funds has been extended to Friday, December 16.

Take advantage of the tangible benefits the co-op program presents for your business. For instance, in 2016 a resort in northwest Ohio dramatically lowered their cost-per-acquisition by participating in the co-op paid search advertising opportunity. The resort had been paying $350 per acquisition, but with the expertise of Marcus Thomas, our media partner agency, the resort lowered its cost to just $50 per acquisition and generated over 200 bookings in the first two months!

  • If you would like to add to your existing plan/request additional matching funds, just let us know by clicking here and Marcus Thomas will unlock your plan. Additional advertising selections for the Destination Builder Plus program (dollar-for-dollar match) must be complete by Friday, December 16.
  • If you haven’t signed up for the 2017 Co-op and you’d like to do so, click http://www.tocoop.mtllc.com/ to make your advertising selections.

As always, we are happy to assist you in any way. We would love to set up a time to further discuss advertising opportunities and answer your questions. Please contact Lauren.Seckel@development.ohio.gov with any questions.  

Posted On: December 7, 2016