2017 Paid Advertising Update
Hopefully you’ve seen the Ohio. Find It Here. television commercial this season. In anticipation of the upcoming July 4 holiday, the commercial began airing again this past Monday, June 26, and continues through July 16. The timing of this third 2017 flight coincides with pre-holiday travel planning and inspiring the second half of summer getaways before school resumes. Of course, television is just one place you’ll find the brand advertised. To extend the Ohio. Find It Here. brand presence, digital advertising will resume on July 17 just as the third television flight concludes. Other core advertising support includes connected TV, paid search, print and social media.
Co-op advertising runs in tandem and includes paid search, digital display, eBlasts, Pandora radio, print and brochure distribution. Both the core and co-op advertising programs provide consistent year-long messaging for Ohio. Find It Here.
The media flow chart pictured below reflects the advertising tactics and flighting of the core and co-op media plans through Labor Day.
Below are some examples of the core digital display and native advertising that have run during 2017 and will resume on July 17.
A number of co-op partners recently participated in the branded insert in the June/July issue of Family Fun currently on newsstands and delivered to approximately 460K subscribers. To view a copy of the insert, click here.