Grow Your Advertising Budget by Joining our Co-Op!

The 2017 TourismOhio Co-Op Advertising Program is available to all Ohio organizations that benefit from a healthy tourism economy.  For every dollar you invest in the Co-Op, TourismOhio will match up to a recommended $25,000! 

TourismOhio is investing up to $1.25 million as we partner together, collectively amplifying the voice of Ohio as we go to market. Investment in the Co-Op is incremental to the approximately $6 million that TourismOhio will invest in its year-long core advertising campaign consisting of tactics such as television, print, digital, search and social.

Starting September 23, we’ll present the 2017 Co-Op program and launch the online portal – the tool by which matching requests and advertising selections will be made. 

2017 Co-Op Advertising Opportunities Include:

  • Print: MidwestLiving, Family Fun, Madden Newspaper insert, Group Tour, Student Group Tour
  • Brochure Distribution at TICs
  • Digital
  • NEW! Custom Landing Pages on MidwestLiving and BHG.com
  • Pandora Radio
  • Paid Search
  • eBlasts

What to Expect / What’s New for 2017?

  • Via Webinar:
  • In-Person:
    • Tuesday, September 27 at 1:30pm at COSI in Columbus, click here to reply and register for the presentation on 9/27 so we can plan accordingly.
  • Online portal launches September 23, and you may begin to make your advertising selections – reserving matching funds and selecting your advertising will happen simultaneously this year!
  • Advertising selections must be completed by November 30, 2016, using the online portal.
  • New advertising options for 2017! Custom landing pages, earlier launch of eBlasts, native advertising, ESPN.com and SEM research

Ensure that all Ohio Tourism Organizations Know about the Co-Op!

  • Share this information with others or send us (at Lauren.Seckel@development.ohio.gov) the name and/or contact information of organizations with whom we should share news about the Co-Op.
  • Greater participation will help turn more heads to Ohio!
Posted On: August 10, 2016