Reminder: 2019 Ohio Road Trips Campaign
Last month we shared plans regarding our 2019 Ohio. Find It Here. campaign which will focus on Ohio Road Trips and will launch this spring. A reminder that we ask for your assistance as we are in the process of creating road trips to showcase Ohio’s distinctive destinations and drive more visits to our state. If you think your destination would be a good fit for one of the categories below, please email Juliana.Khusid@development.ohio.gov by this Thursday, January 10. Please include a summary of your recommendation and 1-2 photos. Listed below are road trip categories which align with our targeted behavior segments. The category names are placeholders and official road trip names will be shared at a later time. We appreciate your suggestions as we create amazing Ohio Road Trips. Please note that only a small portion of the recommendations we receive will be featured in a 2019 Ohio Road Trip. Each road trip will likely include only 8-10 stops which will be selected based on balanced geographical representation and one-of-a-kind Ohio experiences. Road Trip Categories Space & Aviation (History/Culture Buffs) 2019 marks the 50-year anniversary of the lunar landing by Ohioan, Neil Armstrong. This road trip will celebrate Neil Armstrong’s monumental achievement and highlights Ohio’s space exploration and aviation pioneers including the Wright Brothers, John Glenn and more. Thriving Cities (City-Lovers) Ohio’s smart and thriving urban areas including Cincinnati, Dayton, Columbus, Akron, and Cleveland will be the featured Road Rally in the July/August 2019 issue of Midwest Living. Delicious Eats and Drinks (Foodies and Drinkies) This road trip draws attention to Ohio’s homegrown specialties (such as Lake Erie walleye, Amish Country cheeses, Ohio wines) and distinctive culinary experiences. Year-Round Family Fun (Family Focus) This road trip is centered around a wide array of indoor, all-weather attractions and adventure trails that can be enjoyed by everyone in the family. Outdoor Adventures (Nature Lovers) One of the greatest ways to embrace the beauty and individuality of Ohio’s terrain is through its scenic parks, great nature trails, and nature preserves – this road trip explores Ohio’s outdoor gems. Sports (Thrill Seekers/Adventurers) Ohio is steeped in sports grandeur from the legendary athletes who’ve called Ohio home to the storied venues which have hosted some of the greatest moments in sports – this road trip highlights Ohio’s legacy of sports eminence. Arts & Culture This road trip features Ohio’s distinctive and iconic arts and cultural destinations including theatre/arts districts, one-of-a-kind art museums and renowned institutions. Romance Ohio has an abundance of romantic escapes, whether it’s a weekend away in a cozy yurt or a luxurious spa session – this road trip caters to those in search of the perfect getaway with that special someone. Ohio’s Biggest Attractions This road trip builds upon an existing promotion between the Rock & Roll Hall of Fame, Cedar Point, and the Pro Football Hall of Fame to provide thrilling adventures across the state. First Timers Research shows that when people visit Ohio for the first time, they have a great experience and want to come back. This road trip for the uninitiated offers an insider’s guide to quintessential Ohio that is sure to inspire a repeat visit.
Posted On: January 7, 2019