For Immediate Release: May 7, 2015

Tourism Visits to Ohio Reach New Highs

Data shows tourism visits and revenue on the rise; now $40 billion industry

FOR IMMEDIATE RELEASE                                                                
May 7, 2015                 

As part of National Tourism Week, TourismOhio today released 2014 data showing continued tourism growth and underscoring the industry’s significance as an economic driver for the state.

During 2014, Ohio saw an all-time high of an estimated 200 million visits, an increase of 5 million visits from 2013 when Ohio received 195 million visits. Of those trips, there were 38 million overnight trips in Ohio last year. Research shows that overnight visitors spend, on average, nearly three times more than day trip visitors ($112 for day trips vs. $341 for overnight trips).

More visits to Ohio have also yielded more spending in the state. Direct visitor spending in 2014 was estimated at $31 billion, $1 billion more than the previous year. The increase in visitor spending generated approximately $40 billion in sales, up from $38 billion in 2013 - also, a new record for the state.

In addition, tourism-related jobs are on the rise. In 2014, tourism supported about 412,000 Ohio jobs, an increase of 7,000 jobs from 2013.

“By increasing our marketing outreach, we’ve been able to tell the story of Ohio to more people, more often,” said Mary Cusick, director of TourismOhio. “Innovative tactics have enabled us to create positive momentum, setting Ohio’s tourism industry on a stronger path for growth.”

The research, conducted by Longwoods International and Tourism Economics, allows TourismOhio to track industry performance and gauge visitor trends for the purpose of marketing Ohio’s distinct travel assets.

TourismOhio is in the process of executing a strategic plan, the PlantoWin – the first roadmap created to increase tourism across the state. The plan is the result of industry-wide collaboration and the leadership of TourismOhio’s Advisory Board.

TourismOhio strives to make Ohio a destination of choice, enriching lives through authentic travel experiences. TourismOhio aggressively positions Ohio as relevant travel destination and supports Ohio’s tourism industry to drive economic prosperity throughout the state. Tourism marketing programs helped generate 200 million visits to Ohio and $40 billion in sales in 2014.