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Advisory Board

Advisory Board

Helping grow Ohio tourism one day at a time.


Meet the Advisory Board

The TourismOhio Advisory Board is charged with advising the director of the Ohio Development Services Agency and the director of TourismOhio on strategies for promoting Ohio’s numerous travel destinations and experiences.

Brian Ross

Board Vice Chair
Experience Columbus
Brian is the President and CEO of Experience Columbus. He has more than 20 years of experience in the hospitality business, working for Hyatt Hotels and Resorts before joining Experience Columbus in 2007.

Lynn Blashford

White Castle
Lynn is the Chief Marketing Officer at White Castle.  She has been with the Columbus-based company for the past 10 years and currently oversees their brand strategy and marketing for both the restaurant and retail products divisions, or as some would say charged with keeping the Crave alive and well.  Prior to White Castle her years of experience are extensive in the restaurant hospitality industry.

Valerie Freda

Cabins by the Caves
Valerie owns a vacation property management business located in the Hocking Hills in Logan. She is an Ohio native and a licensed realtor with 30 years of business management experience. As the Chief Operating Officer of Cabins by the Caves, her responsibilities include marketing and oversight of 51 vacation rental properties along with sales and real estate development in the area.

Lynn Holtzman

Lynn lives in Southeastern Ohio, where he attended Ohio University, and received an M.S. in Environmental Studies. He retired as a wildlife biologist from the Ohio Department of Natural Resources, Division of Wildlife, and worked the last twelve years at Hocking College, where he taught wildlife management and ornithology. Lynn is the author of Birding Ohio’s Bikeways Trail Guides.

Mike Koontz

Kings Island
Mike is the Vice President and General Manager of Kings Island in Mason, Warren County. He has been in the amusement industry since 1999 and the General Manager of Kings Island since 2017. Prior to his current role he was the Vice President of Finance and Administration for Cedar Point. Mike is also a Board Member of the Southwest Chapter of A Kid Again, a non-profit organization that serves families who are raising children living with life-threatening conditions.

George Limbert

Red Roof
George is the President of Red Roof, a New Albany-based award-winning leader in the lodging industry with over 670 properties in the United States, Brazil and Japan. He is an Ohio native and received a degree in business from The Ohio State University and earned his law degree at the University of Dayton. George is also an adjunct professor teaching Franchise Law at The Ohio State University, Moritz College of Law. He is a member of the Board of Directors of the American Hotel and Lodging Association and the Ohio Hotel and Lodging Association.

Joe Mazur

Cuyahoga Valley Scenic Railroad
Joe was named President of the Cuyahoga Valley Scenic Railroad in early 2017. The CVSR exists to provide a means for people to experience and engage in Cuyahoga Valley National Park, Ohio’s only national park and a community and regional asset. Mazur holds a Bachelor of Science in Business Administration from Kent State University.

J.P. Nauseef

Ex-Officio Member of the Board, JobsOhio
J.P. Nauseef joined JobsOhio in March 2019 to serve as president and chief investment officer. Under his leadership, JobsOhio leads economic development activity for the state, including companies looking to expand operations and those interested in investing in Ohio, resulting in job opportunities and capital investment to the state.

Dan Sullivan

HNS Sports Group, Executive Director of The Memorial Tournament
Under Dan’s leadership, the Memorial continues its strong reputation as one of the most prestigious and well-regarded tournaments on the PGA Tour. Sullivan, a graduate of Miami University, also serves on the Morton Foundation board, a group dedicated to helping children learn and play golf.

Dan Young

Young’s Jersey Dairy
Dan is the CEO of Young’s Jersey Dairy in Yellow Springs. The family farm recently celebrated 150 years and has grown to include two restaurants, miniature golf courses, batting cages, corn mazes, educational tours, large events and more.

Matt MacLaren

Ohio. Find It Here.
Matt is the Director of Ohio’s Tourism Agency, TourismOhio. Matt is focused on implementing the Ohio. Find It Here. strategic plan and managing TourismOhio staff and vendors to grow Ohio’s $46 billion tourism industry by increasing its 222 million annual visitors.