Warmer weather has finally arrived and I am welcoming springtime in Ohio with open arms! From the Wilds and Cedar Point to ziplining adventures in the Hocking Hills or enjoying a cocktail on your favorite local patio – Ohio is dusting off the winter and is ready to welcome visitors for another great season of memorable experiences.
TourismOhio is in full “spring” swing – pushing out advertising co-ops totaling more than $1.5 million for print, radio and some digital. Ohio will be highlighted in numerous print publications such as Midwest Living, Good Housekeeping, Sunday newspapers (May 10) and more. And you will hear radio ads encouraging visitors to order the 2015 Ohio Travel Guide.
In addition, a robust digital campaign will run through the month of May totaling $600,000 in media. This is incremental to our spend through the co-op. The digital campaign will also focus on promoting the Ohio Travel Guide and app. Digital media includes search engine marketing, banners, digital radio, paid social and content marketing such a Buzzfeed.
Public relations efforts are moving forward and we saw some great coverage regarding the new publications as well as national coverage of Ohio tourism experiences surrounding the NCAA’s March Madness tournament. Planning has also started for the next media mission trip so look for more details on that in the coming weeks.
The new DiscoverOhio.com website is well underway. It’s going to be an especially busy few months but will be well worth the effort when a new, robust and mobile-friendly website is rolled out in June.
We are also putting together a detailed marketing and communications plan for Ohio tourism this spring that will be our framework for promoting Ohio seasonally through 2015 and 2016.
Progress is being made on the branding and creative work for Ohio tourism. Consumer research has begun as we seek to gain insight from those who already travel in Ohio and those who have never experienced the state. The brand will be rooted in this research to ensure it resonates with consumers.
All of these efforts help us fulfill the vision and mission we created together as an industry – making Ohio a destination of choice, enriching lives through authentic travel experiences. We will accomplish this vision by aggressively positioning Ohio as a relevant travel destination and support the Ohio tourism industry to drive economic prosperity through the state.
Thanks for all you are doing to support this vision and mission –
For the Good of Ohio,
Mary L. Cusick