The Ohio. Find It Here. brand was created for the purpose of attracting visitors to Ohio and to be used by tourism partners and state agencies to showcase Ohio as a great place to visit, live, work and play. The Ohio State Fair, which opens today and runs through August 4, has once again incorporated the Ohio. Find It Here. brand, utilizing some of the distinctive brand assets such as the font, images of people connecting and logo in their promotions. Many other industry partners and state agencies have also found ways to incorporate Ohio. Find It Here., often as a complement to their existing branding. Examples of this include: Ohio Department of Natural Resources: Trails. Ohio. Find It Here. Ohio Department of Agriculture: Wine. Ohio. Find It Here. Ohio History Connection: Curiosity. Ohio Find It Here. Ohio Department of Veterans Services: Gratitude. Ohio. Find It Here. Ohio Department of Transportation has changed every major highway welcome sign in the state to incorporate the Ohio. Find It Here. brand Ohio’s newly opened rest areas in Warren and Preble Counties feature the Ohio. Find It Here. commercial, videos and content from partners displayed on television screens Governor DeWine’s video welcome message to visitors traveling throughout the state about his passion for Ohio which is displayed on television screens in the Warren and Preble County rest areas As you may recall, last summer we had an exciting partnership with Marathon and this summer we are very pleased to have teamed up with Homage to promote the To the Moon and Back Road Trip and Homage’s new t-shirt, which says “We Landed on the Moon,” celebrating the 50th anniversary of the lunar landing. The partnership consists of a collaborative vacation giveaway that mirrors the road trip and is hosted and promoted by Homage. At TourismOhio we are excited to help our public and private partners use the Ohio. Find It Here. brand to promote the distinctive destinations across Ohio that make our state such a special place to visit, live, work and play. Matthew MacLaren Director, TourismOhio