In Ohio we’ll always find a way because we are stronger together. Ohio’s tourism industry has shown strength in the form of resilience and perseverance during this pandemic. As Ohio attractions are reopening, our industry is also showing strength with our commitment to safety. Longwoods research and other studies show that safety during the pandemic is one of the top requirements for travelers. In Ohio our industry has worked with our government to put new safety standards in place and I encourage you to show them in your marketing.
On June 1, we began our updated Ohio. Find It Here. Support Local Ohio campaign. The campaign includes images of employees wearing face coverings, practicing social distancing, and producing locally made hand sanitizer. These images show consumers the safety steps being taken by Ohio’s businesses. The advertising highlights recently opened activities including dining at restaurants, shopping in stores, and ziplining. At the core of the campaign is a new TV commercial and digital ads with a regional focus (NE, NW, SE, SW, C).
As part of the new campaign, Ohio. Find It Here. has added a new “stay at Ohio lodging” section to Ohio.org/SupportLocalOhio and now has over 1,000 local businesses listed. The new lodging-focused section is aimed at capturing an increasing amount of visitors who are planning a trip. The most recent Longwoods consumer sentiment survey shows that nearly half of all Americans are planning a trip in the next six weeks. At TourismOhio we have recently seen a steady increase in website traffic which went from being down 15% year over year to a 35% increase in year over year website traffic during the first week of June!
I want to say a special thank you to the many local businesses and marketers that sent images to us for the updated Support Local Ohio campaign. We were only able to use a few of the many photos we received but your submissions are at the heart of this campaign. Ohio’s tourism industry is filled with so many great people that it is only a matter of time before our strength, perseverance, and resilience becomes joy, happiness, and excitement again. We look forward to promoting Ohio businesses and your new safety measures to help make that happen.