On June 10, Cabela’s stores across the country hosted Family Adventure Day in celebration of National Outdoors Day. The event was designed to encourage families to take part in and learn more about a variety of outdoor activities.
Since the concept of Family Adventure Day closely aligned with TourismOhio’s summer outdoors campaign, we approached Cabela’s about participating, along with the Ohio Department of Natural Resources (ODNR). Cabela’s liked the idea, allowing us to create a consumer activation/promotion encouraging Ohioans to explore the outdoors in Ohio and Find It Here. with frequent, easy, and memorable getaways. We set up at three Cabela’s stores in Ohio – Columbus, Avon and West Chester. During the events, TourismOhio offered the Ohio. Find It Here. 360° Virtual Reality (VR) Experience, Ohio travel publications and promotional items.
It was a beautiful day in Ohio so we suspect many outdoor enthusiasts were enjoying time outdoors, in fact, many people we spoke with at the stores were headed out from there to enjoy time on the water. We shared Ohio virtually with more than 130 people and handed out more than 175 Ohio Travel Guides. Ziplining, parasailing and the roller coaster were favorite experiences among VR users. Cabela’s hosted archery and BB gun ranges outside and ODNR provided camping, hunting and fishing information along with opportunities to see and touch various animal pelts, etc.