Advertising Co-Op

The TourismOhio Co-Op Advertising Program provides tourism industry members the opportunity to purchase advertising such as digital, paid search, streaming radio, etc., that have been vetted by our media experts and which deliver upon the target segments and markets most relevant to your business or entity.

If you participate in the program, the Media experts at Marcus Thomas will help you design a comprehensive, multi-touchpoint strategy in your target markets with matching funds up to $25,000.

Please contact Lauren Seckel, TourismOhio Marketing Manager, 614.387.1498, if you have questions or would like to participate in our co-op marketing opportunities.

To access the current Co-Op Advertising Program presentation, please click here.

Why should I participate?

Participating in the Co-Op Program is a great way to grow your advertising budget for FREE!  TourismOhio will match each dollar you invest in the co-op, up to $25,000, in exchange for displaying the Ohio. Find It Here. logo on your advertising.

Who is Eligible for the Co-Op Program?

The TourismOhio Co-op is available to all Ohio organizations that contribute to a healthy tourism economy—from CVBs to non-profits, lodging, cultural attractions, festivals, events, and more.

2019 Advertising Co-Op Key Dates

The co-op program is presented annually each fall via a webinar and an in-person presentation in Columbus. Registration and selection of advertising occur thereafter and remains open until late November, with the co-op advertising program commencing in January. Presentation dates and announcements are communicated in BuckeyeLine beginning mid-summer. Click here to register for BuckeyeLine if you’re not presently registered.

Selection Period Open Date
Friday, October 5, 2018
Selection Period Close Date
Monday, December 17, 2018

Advertising Opportunities

The co-op features a variety of advertising opportunities and a wide range of budgets to benefit organizations of all sizes.

  • NEW! Captivate Rich Media Ad Unit
  • NEW! Facebook Event Promotion Ad
  • NEW! Facebook Lead-Gen Ad
  • NEW! Pandora Mobile Welcome Interstitial
  • NEW! Influencer and Storytelling
  • Paid Social (Facebook)
  • Custom Photography
  • Video Content Creation
  • Paid Search
  • Digital (Display, Native, Video)
  • Pandora Radio
  • Travel Spike eBlasts
  • Consumer Print (Midwest Living, Parents Magazine)
  • Trade Print (Group Tour, Student Group Tour)

Program Benefits

  • Double your advertising dollars
  • Equal access to funding across all five regions
  • Easily reserve matching funds
  • Specify your target audience
  • Flexible flight times
  • Monthly metrics reporting


“As part of Castaway Bay’s media mix, our dollar works harder in the TourismOhio SEM program. Over the last three years, our cost-per-acquisition (CPA) metric has decreased every year in the program, affording us the flexibility to add new media to our expanding marketing plans. We would recommend budgets both big and small for any size brand that’s looking to test, iterate and see results with the TourismOhio SEM program.”

Tyler Adams – Director, Resort Marketing & Sales Cedar Point