The TourismOhio Co-Op Advertising Program provides tourism industry members the opportunity to purchase advertising such as paid social, digital, paid search, streaming radio, etc., that have been vetted by our media experts and which deliver upon the target segments and markets most relevant to your business or entity.
If you participate in the program, the media experts at Marcus Thomas will help you design a comprehensive, multi-touch point strategy in your target markets with matching funds up to $25,000.
Please contact Lauren Seckel, TourismOhio Marketing Manager, 614.387.1498, if you have questions or would like to participate in our co-op marketing opportunities.
Why should I participate?
Participating in the Co-Op Program is a great way to grow your advertising budget for FREE! TourismOhio will match each dollar you invest in the co-op, up to $25,000, in exchange for displaying the Ohio. Find It Here. logo on your advertising.
Who is Eligible for the Co-Op Program?
The TourismOhio Co-op is available to all Ohio organizations that contribute to a healthy tourism economy—from CVBs to non-profits, lodging, cultural attractions, festivals, events, and more.
2020 Co-Op Advertising Program Key Dates
The co-op program is presented annually each fall via a webinar and an in-person presentation in Columbus. Registration and selection of advertising occur thereafter and remains open until mid-December, with the co-op advertising program commencing in January. Presentation dates and announcements are communicated in BuckeyeLine beginning mid-summer. Click here to register for BuckeyeLine if you’re not presently registered.
The co-op features a variety of advertising opportunities and a wide range of budgets to benefit organizations of all sizes.
- Exciting new opportunities being announced soon!
- Paid Search
- Facebook (single image, carousel, event promotion, lead generation)
- Digital (display, Native, video)
- Pandora Radio
- Travel Spike eBlasts
- Consumer Print (Midwest Living, Parents)
- Trade Print (Group Tour, Student Group Tour)
Content Creation Opportunities
- Custom Photography
- Video Content Creation
- Storytelling Development & Distribution
- Double your advertising dollars
- Equal access to funding across all five regions
- Easily reserve matching funds
- Specify your target audience
- Flexible flight times
- Monthly metrics reporting