Advertising Co-Op

The Ohio. Find It Here. Co-Op Advertising Program provides tourism industry members the opportunity to purchase advertising such as paid social, digital, paid search, broadcast radio, etc., that have been vetted by our media experts and which deliver upon the target segments and markets most relevant to your business or entity.

If you participate in the program, the media experts at Marcus Thomas will help you design a comprehensive, multi-touch point strategy in your target markets with matching funds up to $25,000.

To download a copy of the 2020 Co-Op Program Presentation, please CLICK HERE.

To make your 2020 Co-Op Advertising selections CLICK HERE.

Please contact Lauren Seckel, Ohio. Find It Here. Marketing Manager, 614.387.1498, if you have questions or would like to participate in our co-op marketing opportunities.

Why should I participate?

Participating in the Co-Op Program is a great way to grow your advertising budget for FREE!  Ohio. Find It Here. will match each dollar you invest in the co-op, up to $25,000, in exchange for displaying the Ohio. Find It Here. logo on your advertising.

Who is Eligible for the Co-Op Program?

The Ohio. Find It Here. Co-op is available to all Ohio organizations that contribute to a healthy tourism economy—from CVBs to non-profits, lodging, cultural attractions, festivals, events, and more.

2020 Co-Op Advertising Program Key Dates

The Co-Op Program is presented annually each fall via a webinar and an in-person presentation in Columbus. Registration and selection of advertising occur thereafter and remains open until mid-December, with the Co-Op Advertising Program commencing in January. Presentation dates and announcements are communicated in BuckeyeLine beginning mid-summer. Click here to register for BuckeyeLine if you’re not presently registered.

Webinar
Wednesday, October 16th at 10 a.m.
Click here to register for the webinar

The Co-Op features a variety of advertising opportunities and a wide range of budgets to benefit organizations of all sizes.

ADVERTISING OPPORTUNITIES

  • Paid Search
  • Facebook (single image, carousel, event promotion, lead generation)
  • Digital (display, native, video)
  • Travel Spike eBlasts
  • Consumer print (Midwest Living, Parents)
  • Trade print (Group Tour, Student Group Tour)

CONTENT CREATION OPPORTUNITIES

  • Storytelling + influencer + photography
  • Custom photography
  • Custom video

NEW! PARTNERSHIP PROGRAM OPPORTUNITIES

Receive all the communications assets and activities needed to promote your destination in one turnkey package for $25,000! (Note, participation minimums must be met for these opportunities to occur).

  • Broadcast radio
  • National CineMedia
  • Destination + Integrated Marcom Package
    + 2-day photoshoot with access to 5 – 10 photos
    + Custom story
    + Custom landing page hosted on your website
    + Paid social ads and media placements to promote your landing page
    + Influencer blog post and Instagram story
    + Midwest Living insert (July/August Road Trip issue)
    + Your story in Ohio Magazine (print and digital editions)
    + Your Story in Long Weekends (print)

Program Benefits

  • Dollar-for-dollar match up to $25,000
  • Paid media opportunities as low as $250
  • Access to the state’s media agency experts
  • Equal access to funding
  • Double your advertising dollars
  • Easily reserve matching funds
  • Specify your target audience
  • Pick your flight times
  • Track your campaign results

Testimonials

“As part of Castaway Bay’s media mix, our dollar works harder in the Ohio. Find It Here. SEM program. Over the last three years, our cost-per-acquisition (CPA) metric has decreased every year in the program, affording us the flexibility to add new media to our expanding marketing plans. We would recommend budgets both big and small for any size brand that’s looking to test, iterate and see results with the Ohio. Find It Here. SEM program.”

Tyler Adams – Director, Resort Marketing & Sales Cedar Point

“We participated in the photography co-op through Ohio. Find It Here. Our experience could not have been more positive. Personable, professional, smart and on-task. I already know from my sneak peeks on the camera that it will be impossible for me to choose from the images…Thank you for this wonderful opportunity.”

Stephanie Siegel – Executive Director, Ashtabula County Convention & Visitors Bureau