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About TourismOhio

About TourismOhio

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TourismOhio aggressively positions Ohio as a relevant travel destination and supports Ohio’s tourism industry to drive economic prosperity throughout the state.

Tourism marketing programs helped generate 222 million visits to Ohio and $46 billion in sales in 2018.

TourismOhio Plan to Win

TourismOhio conducted an industry-wide effort to create a Strategic Plan for 2015-2018. The process was led by the 11-member TourismOhio Advisory Board and will lay a foundation for growth for Ohio tourism.



Our Vision

Ohio is a destination of choice, enriching lives through authentic travel experiences.



Aggressively position Ohio as a relevant travel destination and support Ohio’s tourism industry to drive economic prosperity throughout the state.

Social Media

Promote your Ohio experience for free with help from our Ohio. Find It Here. Facebook, Twitter, Instagram, Pinterest, etc.

Blog Coverage

Invite a blogger to come experience your Ohio destination.


Publicize your event in our Calendar of Events or highlight your Ohio destination in the Ohio Travel Guide and app.

Advertising Co-Ops

Make your advertising dollars stretch farther by partnering with us to promote Ohio.

Media Missions

Get face to face with publications that target your customers. Sign up for one of our media mission trips.

Brochure Distribution

Make sure your printed brochures catch the eye of travelers along Ohio roadways. We can help you distribute them at Travel Information Centers.

Ohio.org Listing & Events Database

Add your destination to our online database so customers can search for you on our website. Log on to the database at listings.ohio.org.

For more information on partner opportunities, please visit our industry website

TourismOhio Funding

TourismOhio now has twice the funding available as compared to previous years, to help promote the state’s travel experiences. The funding model for marketing Ohio is based on the growth of spending within tourism industries.

It is performance-based and depends on the increase in sales tax year to year, up to $10 million. The model is set up as a 5-year pilot funding model beginning in Fiscal Year 2014.

Tourism is a major economic driver for the state and is a $46 billion industry. Ohio has seen a steady increase in visitor spending since 2009. In 2018, Ohio welcomed 222 million visitors, most of whom are within a day’s drive (300-500 miles).

43 million visitors stayed overnight in Ohio in 2018, spending 3 times as much as day visitors. Daytrip visitors spend an estimated $116 per person, while overnight visitors spend an estimated $369 per person.

The tourism industry also supports about 429,000 Ohio jobs (full time, part time and seasonal).

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