TourismOhio’s 2017 broadcast flight will begin on March 20. The airing of the commercial, also used last year, coincides with spring and the time when consumers begin to give thought to summer getaways! The initial flight will be four weeks long, followed by a hiatus of several weeks and then return on air multiple times throughout the summer and fall -- subsequent flights precede holiday weekends when consumers are especially inclined to travel. In total, TourismOhio plans to be on air 11 weeks during 2017. Core media messaging will be extended through digital advertising, including connected TV (HULU, specifically), paid search, print and social media. Likewise, co-op advertising includes paid search, digital display, eBlasts, Pandora radio, print and brochure distribution. Both the core and co-op advertising programs provide consistent year-long messaging for Ohio. Find It Here.
The image below shows the advertising tactics and flighting of the core and co-op media plans through Memorial Day.