As we review 2015 and look ahead to next year, I would like to update you on the 2016 Ohio Travel Guide.
Just as each of you in the Ohio tourism industry review your marketing tools and results periodically, we are constantly researching changes in how people make travel decisions. What inspires them? How do we get Ohio into the consideration set? What new technologies are travelers utilizing? Where do they research travel destinations/activities?
As we looked around the universe, we determined it is time to refocus the Ohio Travel Guide as a more engaging, inspirational tool in our marketing program. Following are the updates we will make to the Ohio Travel Guide to better inspire travelers. Click here to go to the Power Point.