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It’s Co-Op Time!

Again, this year, TourismOhio will provide matching funds to organizations that contribute to Ohio’s tourism economy including CVBs, attractions, lodging, dining and more!

It’s Co-Op Time!

Despite a challenging year in 2020, TourismOhio was thrilled to collaborate with nearly 90 co-op industry partners to promote Ohio’s diverse attractions and destinations and deliver over 52 million impressions to date! A couple of 2020 highlights include*:

  • Helping a distinctive lodging partner generate over $83,000 in revenue based on their $6,300 investment in paid search advertising.
  • Delivering 22,878 link clicks and a click-through-rate of 3.74% (outperforming the industry benchmark of 0.90%) for a local restaurant that participated in the storytelling package.

(*Examples are for illustrative purposes. Prior results do not guarantee a similar outcome)

We are excited to sustain these partnerships and create new ones in 2021! 

Again, this year, TourismOhio will provide up to $25,000 in matching funds to organizations that contribute to Ohio’s tourism economy including CVBs, attractions, lodging, dining and more!

NEW in 2021:

  • TourismOhio will pay 75% of the cost of content creation including Storytelling (this package includes photography and an influencer campaign), videography and photography to equip destinations with the type of assets needed in this pandemic/post-pandemic environment.
  • TourismOhio is committed to using partner content creation assets in its core marketing, furthering exposure of your destination.

2021 Co-Op Presentation Dates:

Join us online to learn more about how the co-op program can benefit your attraction or destination in 2021. 

  • Webinar: Click here to register for the webinar on Tuesday, January 12 at 10 a.m.
  • Webinar: Click here to register for the webinar on Tuesday, January 19 at 10 a.m.

For a complete list of offerings in the 2021 Co-Op Advertising Program click here.