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Cooperative Advertising. Ohio. Find It Here.

Cooperative Advertising. Ohio. Find It Here.

Cooperative Advertising. Ohio. Find It Here.
September 24, 2019 | BuckeyeLine Newsletter
[vc_row][vc_column][vc_column_text]We are excited to soon release the 2020 Ohio. Find It Here. Co-Op Advertising Program! Details about the 2020 program will be available October 1 via webinar (click here to register) and online at https://ohio.org/industry/advertising-co-ops/. Our 2020 co-op builds on the strong success of our 2019 program. Through August 2019, the co-op has delivered 89 million impressions and nearly half a million clicks to co-op partner websites! Our co-op partners have seen terrific assets created from our program’s updated photography, video and storytelling options. We are also excited by the opportunity this presents to grow our photography and video assets to use on our website, social media, and more. Similarly, we are pleased to be able to leverage the content developed by our storytelling partners for use on Ohio.org as part of our Travel Inspiration series. Some of our outstanding 2019 partner content includes:
  • Captivating photography in Ashtabula, Trumbull and Medina Counties
  • Great videos of the Mid-Ohio Sports Car Course, Muskingum Watershed Conservancy District, golf in Trumbull County and more
  • Compelling storytelling for Lake Erie Shores & Islands and more
  • Lake Erie Shores & Islands saw 400K impressions, 4,800 clicks to their website and a click though rate exceeding the industry benchmark
  • Facebook event promotion ads generated a strong response for dozens of partners including Destination Mansfield, Visit Grove City, and Visit Fairfield County
  • Successful paid search campaigns for Castaway Bay, Experience Columbus and more
  • Castaway Bay: online reservations increased 29% year-over-year
  • Experience Columbus: achieved a click through rate of 16% which is more than double the industry benchmark
Many of you have let us know about your positive 2019 co-op experience including Stephanie Siegel in Ashtabula County who shared the following in an email to us: “Just want to drop a quick note to say OUTSTANDING. We participated in the photography co-op through Ohio. Find It Here. and our experience could not have been more positive. Personable, professional, smart and on-task. Thank you for this wonderful opportunity.” We invite you to learn more about how Ohio. Find It Here. will match your advertising investment dollar-for-dollar up to $25,000. Here are a few ways to obtain program information:
  1. I am available to give a 15-minute presentation on the co-op at your next industry-facing event or meeting between October 1 – December 6. Contact me at Matt.Maclaren@development.ohio.gov.
  2. Attend the online webinar on Tuesday, October 1 at 10:00 a.m. Click here to register.
  3. Attend the in-person presentation on Friday, October 4 at 1:00 p.m. at the Columbus Metropolitan Library, 96 South Grant Avenue, Columbus, OH 43215. Click here to register.
Don’t forget that you can make your advertising selections starting October 1 at http://www.tocoop.mtllc.com/. We look forward to your participation in this valuable program and encourage you to tell other Ohio organizations about it as well. Best regards, Matt MacLaren Director, TourismOhio[/vc_column_text][/vc_column][/vc_row]
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© 2020 Ohio Department of Development, TourismOhio     Mike DeWine, Governor           Jon Husted, Lt. Governor           Lydia L. Mihalik, Director of Development

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