Sharing a candlelight carriage ride cuddled up with the one you love, seeing the wonder in your child’s eyes as he or she watches their first holiday lights show, or observing their timid approach the first time they tell their wishes to Santa – the holidays in Ohio are time for making the most out of moments. Often it’s these sorts of moments that are the ones that create the most joy when recalled years later.
As we all know, the holidays can be filled with a variety of emotions – everything from stress and anxiety over shopping, cooking, errands, and guests – to the joy and love of the season- that you often don’t get to experience until you have time to catch your breath. I hope you take some time this holiday to share experiences and truly connect with your loved ones away from the hustle and bustle.
The messaging Ohio. Find It Here., is a result of the brand work we did this year. It is rooted in extensive and innovative research, and speaks to both the variety of experiences in Ohio as well as the emotional connections that happen when traveling in the state. It leverages the diversity of Ohio as a competitive advantage for us.
The process of sharing the brand evokes equally as stirring emotions…
We find Excitement in the reactions of the industry and state leadership with whom we have shared the brand concept story and concept video.
We find Passion as the creative execution of the advertising begins to take shape. The first Ohio. Find It Here. print ad will be in the January/February edition of Midwest Living. Make sure you check out the preview of the ad in this BuckeyeLine.
We find Gratitude through the unwavering support of our tourism industry. The way you have embraced the Ohio brand only underscores our confidence that it will be successful in growing tourism in our state.
We find Joy seeing how many of you made commitments in the 2016 Advertising Co-Op program. Nearly the entire $1.7 million of TourismOhio dollars have been matched through Destination Builder Plus alone - a new record for Ohio tourism partnership promotion!
We find Anticipation as we prepare for the multi-channel marketing approach that you will see in 2016 – turning heads and hearts to Ohio.
Thank you for the taking this journey with us – the road ahead is filled with promise.
Here’s wishing you a blessed holiday season filled with warmth and love and spending meaningful time with those who mean the most to you.
For the Good of Ohio,
Mary L. Cusick