Even before the new brand hits TV and radio you'll start to see it show up in print as it makes its debut in the January/February 2016 issue of Midwest Living magazine. There, Ohio will be featured in the magazine's first-ever Dream Trip special editorial section. Our full-page branded ad will appear alongside a full-page editorial that highlights the Ohio dream trip that readers will have the chance to enter to win.
Not only will the ad turn heads to Ohio and cause readers to want to know more, but the prize package should do so as well! The Ohio dream trip includes a two-night stay in the Villas at Gervasi Vineyard; private wine and food sampling with the head winemaker; one night at the luxurious Inn Walden including spa services; dinner for six at the chef's table at Lola Bistro, TV star Michael Symons signature restaurant; and a collection of his cookbooks autographed by Symon.
This ad will appear in Midwest Living magazine accompanying the editorial coverage for the Ohio Dream Trip Giveaway. The Ohio brand strategy conveys emotional engagement first, it links the positive emotions that travel elicits to moments shared in Ohio. It's about the connections you feel and experience with those you care about most.