[vc_row][vc_column][vc_column_text]Research shows that people visit Ohio during all four seasons. For this reason, Ohio. Find It Here. continues to focus on paid marketing efforts throughout the entire year. Earlier this year, we launched ten themed Ohio Road Trips, encouraging visitors to extend their travel time in Ohio, turning day trips into overnights and even multi-day stays. This campaign has been tremendously successful and the variety of trips and destinations on each allow us great flexibility in terms of promoting certain experiences at particular points during the year according to the season and surrounding relevant events.
We’ve been thrilled with the success of the Ohio Road Trips campaign over the past few months. In total, the road trips feature 296 unique destinations and visits to RoadTrips.Ohio.org have resulted in 40,000 clicks to partner websites. Our paid advertising efforts have resulted in 128 million impressions, 482,000 clicks to RoadTrips.Ohio.org and nearly 5 million views of related videos.
In early summer, our paid advertising efforts were focused on the Vibrant Cities Road Trip at which time Ohio was the chosen destination for the annual Midwest Living Road Rally which featured an eight-page editorial spread about the Vibrant Cities Road Trip. Leading into July – the 50th anniversary of Ohioan Neil Armstrong’s moon landing – Ohio. Find It Here. heavily promoted the To the Moon and Back Road Trip which leads visitors across the state to various aviation and space-related destinations.
In September, we kicked off the Fall in Ohio campaign which included a partnership with the Ohio Department of Natural Resources to promote leaf peeping of Ohio’s beautiful foliage. We also updated our Scenic Route Road Trip to include 11 new stops offering a multitude of outdoor experiences.
Last week we launched the Holidays In Ohio campaign which features our Ohio Holiday Lights Trail complete with 30 dazzling displays with millions of lights. We’ve also assembled an exciting array of content available via Ohio.org/Holidays to inspire unforgettable experiences including Holiday Getaways, Only In Ohio Attractions, Can’t Miss Holiday Events and Charming Towns That Go All Out for the Holidays. We hope you will join us in encouraging your followers to plan their #HolidaysInOhio!
Below you’ll see a request to share information about your plans for 2020 including special events and anniversaries. We look forward to hearing your feedback as we gear up for an exciting new year helping visitors Find It Here.
Director, Ohio. Find It Here.[/vc_column_text][/vc_column][/vc_row]