[vc_row][vc_column][vc_column_text]Many economists have recently revised down their predictions for 2020 to show only a slight amount of growth in the national economy next year. That means Ohio’s tourism industry will have to increase market share to see the same rate of growth its experienced in the past few years. Fortunately, with successful events in 2019, new product announcements for 2020, and our marketing partnerships around the growing Ohio. Find It Here. brand, Ohio’s tourism industry is positioned to grow our market share in 2020.
2019 has been a good year. This spring Cincinnati’s new Major League Soccer team, FC Cincinnati, played their first game. In July, Cleveland hit it out of the park while hosting the Major League Baseball All-Star Game, and all eyes were on Ohio as the world celebrated the 50th anniversary of Ohioan Neil Armstrong’s moon landing. In August, Ohio received national acclaim when Columbus hosted the best-ever American Society of Association Executives Annual Meeting.
These events have improved Ohio’s image as a travel destination and 2020 will bring new events and attractions that enhance our already strong tourism product. In 2020 Kings Island will be adding a new giga coaster, Columbus will build a 1,000-room hotel, we will celebrate the 100th anniversary of professional football with a focus on the Pro Football Hall of Fame in Canton, and it is the 150th anniversary of the Roller Coaster Capital of the World, Cedar Point in Sandusky.
Our improving image and enhanced product are supported by strong marketing through the Ohio. Find It Here. brand. Thirteen Ohio agencies and dozens of businesses and destinations are already using the Ohio. Find It Here. brand. Right now, you can sign up for the Ohio. Find It Here. 2020 Co-Op Advertising Program where we will match over $1 million in creating photos and videos together and promoting Ohio through a host of advertising offerings. Sign up now through December 13 at http://www.tocoop.mtllc.com/.
Many economists have predicted 2020 to be a more difficult year but with an improving image as a tourism destination, enhancements to our already strong tourism product, and even more Ohio. Find It Here. marketing partnerships, Ohio is well positioned to grow market share in 2020 and maintain our rate of growth in the tourism industry.
Director, Ohio. Find It Here.[/vc_column_text][/vc_column][/vc_row]