The NAACP Annual Convention held in Cincinnati from July 16-20 provided a national stage for TourismOhio to promote all of Ohio to thousands of visitors.

• TourismOhio had a booth in the Duke Energy Center which was visited by approximately 1,200 conference attendees. Half of the visitors to the booth tried out TourismOhio’s 360-degree Virtual Reality Experience goggles which brought to life sixteen 360-degree virtual reality videos developed to help users experience the diversity of attractions and destinations that visitors to Ohio will find here.
• Branded 10,000 hotel key cards to promote the experience and drive awareness and traffic to the booth.
• Received 40 page views to ohio.org/NAACP.
• Received 164 sweepstakes entries and 28 monthly eNewsletter registrants.